In the process of developing a framework for a scenario/ethical platform. I'm not sure if I want to call it an ethical platform because I believe that's what the other architecture school called theirs. Perhaps I'll come up with a more interesting name for it. I think another problem with that name is that it gives a sense of your ethical platform being one particular place from which you operate, and I view it as more of a framework or a puzzle with missing pieces where you input the particulars of your project to see if they fit. I suppose it's a similar end result but I would like the name of this framework to hint to something more operational and less static.
What I did to work on this is outline the things I feel that I would consider when deciding on a job.
Who is the client? Meaning: what are their end goals and objectives as a company, what companies are they affiliated with, what is the image that they try and represent, how much of their income do they donate, what kinds of causes are they affiliated with/support, how is their revenue spent, do they focus more on profit or project
What is the content? Meaning: what would my particular objective be, what are the messages that will be conveyed, who is the audience and what does the client want the audience to do as a result (i.e. buy something, change their opinion about something etc.), what will be the balance between the particular content and personal beliefs
How will it be produced? Meaning: what are the resources needed (materials, production, printing location, quantity, location of materials, how will waste be managed, how is it best recycled, will it have to travel long distances), what is the medium and what will that mean (television, radio, print, billboards, web etc)
What is the future of the project? Meaning: does it have an end date, will there be checkpoints to assess the success of the project, if it is unsuccessful how will revisions be handled, if it does have a lifetime and there will be waste left over how will it be dealt with, is there a way to reuse most of the materials, should you include as part of your contract that any revisions to this project must go through you
How will I, personally take responsibility for the outcome of the project? Meaning: running update of projects, have as part of contract a definite association of my name with appearances of the project
Some of these seem more specific to my personal expectations when accepting a job. The key classes of things to consider are basically the bold above:
1. Who is the client?
2. What is the content?
3. How can production of the project be most sustainable?
4. What will be the most efficient termination of the project, if necessary?
5. How will I take responsibility for the outcome of this project?
What I am having the hardest time with is establishing the questions to develop an answer to "what will be the balance between the particular content and personal beliefs?" and how to take responsibility.
5.02.2009
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